Responding to the rise of digital campaigning

Electoral Commission blog

Bob Posner, Electoral Commission Director of Political Finance and Regulation & Legal Counsel

Effective campaigning is, and always has been, an important part of elections and over the last few years we have seen this move more and more into the digital realm. With this we have seen an increase in more sophisticated uses of data, more personalised and targeted messaging, and the capacity for campaigners to do much more, at a lower cost than ever before.

The Electoral Commission is responsible for regulating and enforcing the rules made by Parliament that govern political campaign finance in the UK. While it is for political parties and campaigners to determine how best to use the campaign techniques now available, our priority is to make sure that appropriate transparency is maintained and to ensure voters’ confidence in the system.

The current political finance rules apply equally to modern forms of campaigning and…

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